Price Sensitive

My personal copy of Firefly arrived today having decided to splash out and buy it after watching Fez's copy. The price was a very reasonable ?12.99 which was a full ?14 cheaper than my default media purchase node. It's a testament to Amazon's success as a 'net savvy brand that they get my business by default. However to get the full benefit of the global purchasing power of the interweb I really should take more care to compare prices first.