Well it took long enough to get there but finally iTunes is bowing to the inevitable. Of course I'm not the world biggest Apple fan so I don't see this as altruism on their part. When their market share is threatened they will act to maintain it and iTunes still practically owns the digital download market.
Of course a freedom crusader like me won't be satisfied until music is downloadable in less encumbered formats but for now I'm happy. I wonder if the seeing of the light by the music industry will be noticed by their cousins in the movie business? Somehow I doubt it will.