Alex's Adventures on the Infobahn - facebook

Social Wars

2011-09-23T12:48:00+01:00

Well it seems the next major technology war has kicked off on the web. Google has opened up its beta social service to all and sundry. At the same time Facebook have had another major face lift and announced their intentions to become a content hub for the Internet.

For me Facebook's latest move is eerily familiar of the early days of the web when everyone was vying to be the default web portal in the browser. It didn't work back then and companies like Yahoo have never really recovered from failing in the land grab. Back then everyone underestimated the demand for search that just worked and when Google offered something that broadly gave you relevant results the curated model of the web died.

However Facebook have a massive advantage now having captured 750m users who visit their site on a regular basis. They didn't come to Facebook to find cool places on the internet but to interact with their friends. Facebook didn't invent social networking but they certainly demonstrated that executed properly it was something that lots of people wanted. So far people have been very relaxed about Facebook's access to all that valuable social information and its use in advertising. Frankly any company that launches any sort of consumer product these days has to have some sort of strategy about how they will interact with Facebook.

Google have know that "social" is going to be a big thing for some time now. They have had several attempts to capture a segment of the market and Google+ is their most serious contender to the space so far. Their reasons for running the service are much like Facebook's although their principle advantage is not having to worry about how to monetise the service yet. Google's history has very much been developing ideas and seeing if they become popular before working out how to monetise it. Meanwhile it's a dangerous time for Facebook as they move towards an IPO where their long-term investors will be looking to cash-out on their investment. If Facebook start hemorrhaging users to alternatives its market value will literally disappear before the investors eyes. In the web-based world where a competitor is literally a click away the last thing they want to do is repeat the experience of MySpace. This would be especially ironic as Facebook was one of the major reasons MySpace went the way it did.

Who will ultimately "win" is an exercise in futurology that is a futile as predicting anything related to the fast changing world of the internet. I personally can't wait to move away from Facebook and to a service that gives me more control over my data. For now that is Google+ but it's by no means certain that's where it will stay. However one thing I'm sure of is the process of taking my data from Google and moving somewhere else will be a lot easier than the exercise has been from Facebook. Coincidentally it's probably the main reason why I'll be staying with Google for the time-being.

What do you think of these latest moves? Do you care who "wins" or what the services turn into? Or is the age of social networking the latest in a long line of internet fads that has already peaked?

Plus One

2011-07-17T10:20:00+01:00

Well I've been playing with Google+ for a week and a bit now so I thought I would add some punditry to the swirling ether of the 'net. For a product that hasn't even earned the famed Google Beta tag it's already been rolled out to around 10 million people. A good percentage of my social graph have managed to find their way onto the network. Invites now seem to be permanently open so do let me know if you want one.

So the first thing that struck me about G+ was the circle implementation. It's not surprising that it's such a fundamental part of the experience. I recall seeing a presentation by a Googler some time ago where they discussed the types of relationships people have, the sort of things people share and with whom. While Facebook does allow you to set up friends lists and restrict posts to certain groups the G+ setup is a lot more intuitive and built into every aspect of the service. For example I'm fairly careful about posting my location on-line. Even though I use services like Latitude most people are restricted to City level information unless it's likely to be useful for them to know where I am (for example on a stag weekend). While not many people use Latitude being able to "check-in" to a location that may be relevant to a subset of people is quite a nice ability.

There are a couple of gripes about the circle implementation. The first is duplicates. I have a number of people duplicated because they were originally dragged from my Gmail contacts but have then subsequently joined. It would be nice to have an easy way to group them together and have Google Do The Right Thing (tm).

The second is the default circle screen needs a little work for small screen setups like my netbook. Having created quite a number of circles the screen real estate gets quite tight when trying to add more people to them.

Other nice features include the group video chat known as "Hangouts". It works out of the box on Linux although it does require a proprietary plugin to work. I haven't had more than a cursory play with it so far but it certainly seems slick enough from what I've seen. It's also nice to have an alternative to Skype who's Linux support could disappear any day now Microsoft have taken it over.

The mobile app offers the "Huddle" which is a simple group chat facility. I can see this probably being of most use when catching up with a group of people on some sort of shared activity like a pub crawl.

The photo facility is fairly slick although I don't think it's quite got the edge on Facebook's auto-tagging feature. It remains to be seen how else they will pimp it up. Certainly it's nice to be able to upload everything from Shotwell as it basically re-uses the Picassa infrastructure. It sure beats fighting with the basic upload facility Facebook offers.

The one major omission and probably biggest reason I use Facebook is for event management. For all the problems associated with inviting people only in the walled garden Facebook's event creation/invite system is pretty slick. I suspect Google are planning some sort of event/calender integration. I hope when they do they make it easy to add emails so people don't have to be in G+ to receive invites.

So is it time to close down my Facebook account? Well for the time being probably not. Facebook does have the incumbents advantage given almost everyone who wants a social networking account will have one. However I'll certainly be using G+ in preference for sharing photos and private status updates. Google's Data Liberation Front give me more confidence that my data won't be kept away from me. It will also be interesting to see what APIs Google release for the platform. Perhaps the biggest problem with Facebook apps is the privacy implications of sharing your data with a third party. It will be interesting seeing how they balance the privacy-centric nature of the G+ ethos with the ability to do cool stuff in the social sphere.

Chromium Privacy Plugin

2011-01-10T14:50:00+00:00

Did you know every time you see a Facebook/Twitter/Social Media-de-jour button on a web-page it's reporting your visiting patterns to home base? If you thought Ad tracking was a worrying invasion of your privacy then just consider how much info Facebook has on you along with your browsing history?

While things like incognito mode have their place I'd rather reduce the amount of information sites collect on me by default. Enter the Disconnect extension for Chrome. Simple and easy to use it offers a single click button to re-enable those buttons should you want to "Like" something.